This new site is feed and database heavy. Everything from the "latest posts", to the "YouTube Video" links, and Tech Feed headlines are automagically generated.
There are hundreds of packages out there that could generate this functionality, but on my own site, I've always followed the axiom of "If I can't create it, I don't understand it."
So after a ton of C# compile-fail-tweak-compile-fail-tweak. I now understand it. sorta.